May 2014

Are you leveraging social media for your business? Along with this monthly newsletter, I maintain a company facebook page and twitter account. I try to make a relevant post every couple of days. This keeps us engaged and top of mind with our clients. I got a call out of the blue last week from the Kansas City Star, who noticed one of my timely tweets and interviewed me for a short article! It’s easy and it works.

You’ll notice on my regular tweets and posts, as well as the newsletter below, that very little of the content is my own. I certainly do provide my own content from time to time, especially in this monthly blog post. However, I am too busy to prepare an entire newsletter or regular technology posts on my own. I can prove with many years worth of history, that if I tried to bite off that much work, nothing would get sent out. I am able to share good content from others with just a few clicks. I have several sources for that content:
• Industry partners (you’ll note articles in my newsletter from Microsoft, Lenovo, Cisco, HP, etc.)
• Subscriptions (There is an industry group that has a searchable content database that I subscribe to, so I can quickly provide articles on specific topics)
• My own surfing – I read many other blogs and IT news sites for my own benefit, and often share from those
• Peers – Every day I see posts in my feed from other IT professionals that are great. We all borrow from each other from time to time

I don’t get a lot of feedback from these posts, but don’t get discouraged. The point is to keep our name out there, so many will see the post and move on. That’s fine! I do hear from many of you that enjoy the newsletter. However, providing the relevant content will pay off in time, just as this news article came along for me.

The news article was about the ebay password breech, and the interview and article tied in nicely with last month’s blog post about passwords. You can read the article at the Kansas City Star.

I do use a couple of tools that help. Constant Contact manages the mailing list and sends out my newsletter each month. Can you believe some people do unsubscribe from my list? Well, at least I don’t have to manage that as Constant Contact does it for me. Sendible allows me to share content on Facebook and Twitter at the same time. I also link all of my monthly newsletter blog entries to my blog on WordPress for extra exposure. Let me know how I can help!


Social Media – Newsletter Blog 5/21/2010

May marks the 19th anniversary of Network Innovations!  For a technology company, that’s a pretty good milestone.  I started with NII in 1992 when I was 17 years old, so this year also means that I’ve been here for 18 years or more than half of my life.  This seems like a good time to thank you all for supporting us for all of these years.  All of us at Network Innovations realize we are lucky that we get to wake up each day and work with such wonderful companies.  We love being a part of your team, and we’re glad that you’re a part of ours.  Stay tuned for more details, we’ll have a big party next year for our 20th. 

I got some great comments from last month’s newsletter, so I must have touched a nerve with the Social Media topic.  Social media is certainly changing the way we will all do business in the future, but “experts” in this area are hard to find.  We will all have to figure this out together.  If you are interested in social media, you MUST watch this video – Socialnomics by Erik Qualman.  I promise after you see it once, you’ll immediately watch it again!  There is more information and additional videos on his website.   See our newsletter for an introduction to social networking.  Let me know what you think!

For more of my rambling thoughts, check out my blog.

Google Alerts – Newsletter Blog, 4/20/2010

With Social Media finding its way into every business and aspect of life, do you know what’s being said about your company online? If not, you should. Instant collaboration tools like Twitter and Facebook allow news to spread quickly, both good and bad. There may be people praising your company or writing about good things you are doing and wouldn’t you like to know that? The flip side is that there may be some negative things being said and you certainly want to know that and have the opportunity to respond before your reputation suffers, fairly or unfairly.

Google has a free app called Google Alerts that will watch over your online reputation. It only takes a minute to setup and you can receive a daily message with links to every place your company has been mentioned on the web. Besides monitoring your own company, you might setup alerts for some of your key partners or competitors – this is a great way to stay in the loop and gain a competitive edge. Also make sure you establish alerts for your key clients and prospects, and watch for an opportunity to give them a pat on the back. They will certainly appreciate it. Give it a try, you’ll be glad you did!