Social Media – Newsletter Blog 5/21/2010

May marks the 19th anniversary of Network Innovations!  For a technology company, that’s a pretty good milestone.  I started with NII in 1992 when I was 17 years old, so this year also means that I’ve been here for 18 years or more than half of my life.  This seems like a good time to thank you all for supporting us for all of these years.  All of us at Network Innovations realize we are lucky that we get to wake up each day and work with such wonderful companies.  We love being a part of your team, and we’re glad that you’re a part of ours.  Stay tuned for more details, we’ll have a big party next year for our 20th. 

I got some great comments from last month’s newsletter, so I must have touched a nerve with the Social Media topic.  Social media is certainly changing the way we will all do business in the future, but “experts” in this area are hard to find.  We will all have to figure this out together.  If you are interested in social media, you MUST watch this video – Socialnomics by Erik Qualman.  I promise after you see it once, you’ll immediately watch it again!  There is more information and additional videos on his website.   See our newsletter for an introduction to social networking.  Let me know what you think!

For more of my rambling thoughts, check out my blog.

Google Alerts – Newsletter Blog, 4/20/2010

With Social Media finding its way into every business and aspect of life, do you know what’s being said about your company online? If not, you should. Instant collaboration tools like Twitter and Facebook allow news to spread quickly, both good and bad. There may be people praising your company or writing about good things you are doing and wouldn’t you like to know that? The flip side is that there may be some negative things being said and you certainly want to know that and have the opportunity to respond before your reputation suffers, fairly or unfairly.

Google has a free app called Google Alerts that will watch over your online reputation. It only takes a minute to setup and you can receive a daily message with links to every place your company has been mentioned on the web. Besides monitoring your own company, you might setup alerts for some of your key partners or competitors – this is a great way to stay in the loop and gain a competitive edge. Also make sure you establish alerts for your key clients and prospects, and watch for an opportunity to give them a pat on the back. They will certainly appreciate it. Give it a try, you’ll be glad you did!